Media Buying
Creatus specializes in multi-faceted advertising campaigns that converse with your customers at all levels – print, interactive, radio, TV, direct mail, sponsorship.
Our experts position your advertising messages within the right medium to directly reach your target audience.
Once Creatus has developed a media campaign founded on a foundation of a client’s sales objectives and research the plan is put into action. Based on market conditions and clients goals we determine how to purchase the most efficient media buy for our clients. Our buys use a combination of tactics that include upfront, scatter and remnant.
After constructing and negotiating our client's media plan, we diligently measure and optimize the buy using performance data to quantify current media effectiveness and provide straightforward insight into how our clients can significantly improve their CPA(Cost Per Action).
Creatus plans and buys the following media channels:
National cable television
National broadcast television
Local broadcast television
Local cable television
Network radio
Local radio
Interactive
Print—magazines and newspapers
Out of home




