Thursday March 11 , 2010
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Media Buying

magazines_300Creatus specializes in multi-faceted advertising campaigns that converse with your customers at all levels – print, interactive, radio, TV, direct mail, sponsorship.

Our experts position your advertising messages within the right medium to directly reach your target audience.

Once Creatus has developed a media campaign founded on a foundation of a client’s sales objectives and research the plan is put into action.  Based on market conditions and clients goals we determine how to purchase the most efficient media buy for our clients.  Our buys use a combination of tactics that include upfront, scatter and remnant.

After constructing and negotiating our client's media plan, we diligently measure and optimize the buy using performance data to quantify current media effectiveness and provide straightforward insight into how our clients can significantly improve their CPA(Cost Per Action).

Creatus plans and buys the following media channels:

National cable television

National broadcast television

Local broadcast television

Local cable television

Network radio

Local radio

Interactive

Print—magazines and newspapers

Out of home

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