There are several reasons for advertising and similarly there exist various media which can be effectively used for advertising. Based on these criteria there can be several branches of advertising. Mentioned below are the various categories or types of advertising:

Print Advertising – Newspapers, Magazines, Brochures, Fliers - The print media have always been a popular advertising medium. Advertising products via newspapers or magazines is a common practice. In addition to this, the print media also offers options like promotional brochures and fliers for advertising purposes.  The price of print ads also depend on the supplement in which they appear, for example an advertisement in the glossy supplement costs way higher than that in the newspaper supplement which uses a mediocre quality paper.

Outdoor Advertising – Billboards, Kiosks, Tradeshows and Events - Outdoor advertising is also a very popular form of advertising, which makes use of several tools and techniques to attract the customers outdoors. The most common examples of outdoor advertising are billboards, kiosks, and also several events and tradeshows organized by the company.

Broadcast advertising – Television and Radio  - Broadcast advertising is a very popular advertising medium that constitutes of several branches like television or  radio. Television advertisements have been very popular ever since they have been introduced. The cost of television advertising often depends on the duration of the advertisement, the time of broadcast (prime time/peak time), and of course the popularity of the television channel on which the advertisement is going to be broadcasted. The radio might have lost its charm owing to the new age media however the radio remains to be the choice of small-scale advertisers. The radio jingles have been very popular advertising media and have a large impact on the audience, which is evident in the fact that many people still remember and enjoy the popular radio jingles.

Public Service Advertising – Advertising for Social Causes - Today public service advertising has been increasingly used in a non-commercial fashion in several countries across the world in order to promote various social causes. In USA, the radio and television stations are granted on the basis of a fixed amount of Public service advertisements aired by the channel.

Internet Advertising - Internet Advertising is a well know phrase which is used when ever you think of doing some kind marketing and or Advertising of your products and services on Internet. Internet is a global network connecting millions of computers together and in today's business world internet is playing a vital role. Millions of people are buying products and services on internet with the help of websites. So websites are now popular platforms for such sales generated on internet. Now if you have an online business and your business runs on internet then necessity arises to have a very attractive website. Having attractive website is not enough your website have to be very popular on internet so that people can locate your website very quickly. Internet Marketing solutions are divided into several fields like Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Pay per Click Advertising.Search Engine Optimization is an organic internet marketing solution which is very low / minimal cost and economical marketing solution where in you will not pay any money for search engine positions, rankings or placements on search engines. The search results are displayed organically based on the popularity and visibility of a website within the search engines point of view based on there own indexing algorithms. Search Engine Marketing / Pay per Click is an inorganic way or getting higher placements on search engines to get the search engine positions, rankings and placements on search engines. Pay per Click Is best described as one of the forms of inorganic advertising and marketing solution. The search results which are displayed depend on the bid placements for that position. If your bid is higher than any other website that is competing for that keyword position will fetch you the highest placement. SEM is a very costly marketing solution but fetch a very fastest increase in website growth both traffic wise as well as popularity wise.